Dataverse Leading to Data Champion

Bayer 04 Leverkusen is also at the forefront outside the playing field: To make its business processes more efficient, the 2024 German champion and cup winner opted for the Microsoft Power Platform with the Dataverse database, a flexible, powerful, and secure solution for managing business data.

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• Optimal data structures and centralized data preparation
• Greater efficiency through more comprehensible data provision and minimization of sources of error
• Faster data updates and availability for customer service and campaigns
• Well-founded decisions through detailed analysis and evaluation options

Whether it's game or membership data, ticket purchases, or stadium access data, a Bundesliga club like Bayer 04 Leverkusen generates a huge amount of data. Until now, this data has been processed and managed on multiple IT systems.

To further increase the efficiency of its business processes, Bayer 04 Leverkusen sought a solution for a central data processing platform that could be seamlessly integrated into the existing IT landscape. The application was to be based on a modern database and an administration platform that relied entirely on cloud technology.  To meet this challenge, the club, which is focused on innovation and optimized processes, brought the experts from Telekom MMS on board.

The first step was to gain an overview of the data that needed to be restructured. The Telekom MMS team then worked with Bayer 04 Leverkusen to develop a solution concept for the introduction of a data platform based on Microsoft Power Platform with Dataverse.

The solution consists of a central data platform with a collection of tools that enable the club to create applications, analyze data, and automate business processes without requiring extensive programming knowledge.

At the same time, Microsoft Power Platform provides user-friendly administration and analysis tools that greatly simplify data processing. All data is stored in the Microsoft Azure Cloud in compliance with GDPR.

The integration of the central data platform brings Bayer 04 Leverkusen numerous advantages in terms of efficiency, effectiveness, and scalability. The restructuring of the data optimizes existing data structures and significantly reduces duplicates and incorrect or outdated data.

Centralized provisioning accelerates many processes that use the processed data.

At the same time, data transparency is increased by improving access options and access rights and making data easier to understand. This not only supports informed decision-making processes, but also promotes the traceability of data origin and changes.

Last but not least, central data storage can expand reporting options, for example for stadium access. This enables detailed analyses and evaluations that can contribute to improving security concepts and visitor experiences.

Bayer 04 Leverkusen stands for attractive top-class soccer – both nationally and internationally. The club was promoted to the Bundesliga in 1979, and seven years later, the Werkself qualified for the European Cup for the first time and has been represented on the European soccer stage ever since. The team won the UEFA Cup in 1988 and the DFB Cup in 1993. In 2024, Bayer 04 secured the German championship for the first time and won the DFB Cup again.