AI solution for all teams

As a multi-channel specialist for tires and wheels, reifencom GmbH offers its customers a wide range of products via the reifen.com online shop, as well as 37 branches in Germany and 4,000 fitting partners for additional services. The high competitive pressure is increasingly challenging reifencom to find advanced solutions. In order to drive innovation in a targeted manner while at the same time relieving employees in their day-to-day business, reifencom was looking for a secure solution to integrate generative AI into its business processes in a meaningful way.

Together with Telekom MMS, reifencom is implementing Business GPT – the private AI environment for companies developed and provided by Telekom. It offers a secure alternative to public AI tools for creating texts for quotations, tenders, and internal documentation, as well as for conducting Internet research.

• Consistent AI software with high data security for all employees
• Increased efficiency through automated text creation and research
• Centralized, secure solution instead of various external AI tools

As a multi-channel specialist with 220 employees and an estimated annual turnover of €110 million, reifencom was looking for a solution that would enable efficiency gains without compromising data protection and IT security. However, the use of publicly available AI tools such as ChatGPT or Google Gemini is risky in a corporate context: information entered by employees can be incorporated into the training data of the models – and thus inadvertently leaked to the outside world.

The generative AI solution sought should enable employees to create offers, tenders, and documents, as well as conduct research – without third-party access to data. In addition, company-wide standardization was important to prevent a risky mix of tools.

Together with experts from Telekom MMS, reifencom is implementing the internal AI environment Business GPT for all employees. The SaaS solution is based on the latest language models from OpenAI and runs exclusively on Telekom servers in Europe. It therefore complies with strict European data protection guidelines and offers a secure alternative to public AI tools.

Authentication is carried out via the company's own identity and access management system, which ensures that only authorized persons can access the tool.

A special feature is the Internet search function (Internet Breakout), which enables employees to search the Internet via Business GPT.

The Internet search function allows employees to find information quickly and efficiently without having to switch between different tools. This is particularly valuable for researching customer information and market data required for preparing quotations and tenders.

The flexible prepaid model allows reifencom to purchase a base volume and top up as needed—ideal for scaling according to demand. The monthly package prices are based on a transparent prepaid token volume.

Thanks to Business GPT, all reifencom employees have access to a cross-departmental AI platform based on a company license that meets the highest data protection and security standards. It automates recurring tasks, increases efficiency, and thus creates space for value-adding activities.

Reifencom GmbH is Germany's multi-channel specialist offering a wide range of tires and wheels. In addition to the reifen.com online shop, the company has 37 branches in Germany and cooperates with a total of 4,000 fitting partners for additional services. Beyond the countries mentioned, reifencom GmbH is also active in Austria and Switzerland, each with an additional shop and cooperating fitting partners. The company employs 220 people and has an estimated turnover of 110 million euros.